I help UK business owners (£1-10M revenue) identify where AI actually makes sense, what you should avoid, and how to implement solutions that drive real efficiency gains.
Every day brings new AI tools promising to “revolutionise your business.” Meanwhile, you’re left wondering what actually works and what’s just expensive marketing.
Spending weeks evaluating AI solutions that don’t fit your actual business processes
Investing in AI that promises everything but delivers little measurable impact
Knowing AI could help but having no systematic way to identify and prioritise opportunities
As a software engineer and founder, I understand both the technical reality and business impact of AI. I’ll show you exactly where it makes sense for your business.
Map your actual business processes and find where AI can deliver genuine efficiency gains
Distinguish between AI hype and tools that will actually work for your specific situation
Guide implementation and provide ongoing advisory support as your AI advisor
A software engineer who speaks business - bridging the gap between AI possibilities and practical implementation.
My journey into AI wasn’t typical. I started as an Software engineer, became a product manager, then founded my own consultancy. Each role taught me something crucial: technology only works when it solves real problems.
What sets me apart? I’ve been on both sides of the table. I’ve felt the frustration of being promised revolutionary solutions that barely work. I’ve also experienced the genuine excitement of implementing AI that transforms how a business operates. This perspective shapes everything I do.
My philosophy is simple: AI should make your life easier, not more complicated. If a solution requires a PhD to understand or takes longer to implement than the time it saves, it’s probably not right for your business.
I’m a certified sailing and windsurf instructor. There’s something about reading the wind, adjusting your approach in real-time, and working with natural forces rather than against them. It’s taught me patience, adaptability, and the importance of understanding your environment before making moves. These lessons apply just as much to business transformation as they do to navigating changing weather.
I’ll tell you when AI won’t help. Sometimes the best solution is better processes, not more technology.
I build what I recommend. If I suggest a solution, it’s because I’ve either implemented it successfully or would stake my reputation on it.
Your success is my success. I’m not interested in quick wins that fall apart in six months.
Ready to have an honest conversation about AI in your business?
My systematic methodology for identifying AI opportunities and implementing solutions that deliver measurable business value.
Task Discovery & Documentation
Resource Analysis & Prioritisation
Solution Design & Selection
Implementation Planning
Innovation Culture Development
Performance Analytics
From strategic advisory to custom AI solutions - flexible engagement options designed around your needs.
Ongoing strategic support to help you navigate AI opportunities and avoid costly mistakes.
Complete analysis of your business using the IMPACT framework to identify AI opportunities.
When off-the-shelf solutions aren’t enough, I build bespoke AI systems tailored to your exact requirements.
Book a free 30-minute strategy call to discuss your business and how AI could genuinely help.
Tell me about your business and I’ll get back to you with next steps